Happy Holidays!
Let’s Thrive & Celebrate Together
General Manager
The final 2 months of 2025 will bring turkey dinners, bright lights, festive gatherings, and so much more. I always enjoy this time of year, when shared values and community spirit tie us together. At South Central Rural Telecommunications Cooperative (SCRTC), we’re happy to play our part, too.
We proudly support the local businesses that make our economy strong during this busiest of shopping seasons. Generosity and gift-giving fuel much of that success for businesses of all sizes. For some companies, the gains made from Black Friday and similar sales events are the difference between a profitable year and lean results.
By providing quality communications services, we strive to help them connect not only to you but also to the online tools and resources—even the online shoppers—that create success. A study last year supported in part by NTCA–The Rural Broadband Association, found rural economies with strong broadband usage grew at a rate 200% higher than similar areas with low broadband usage. Simply put, in places lacking reliable internet, businesses close at a faster rate.
At SCRTC, though, we don’t need national studies to tell us how we’re doing. We talk to the local business owners to better serve them. We lend a hand when a new company opens. And we know our fast, reliable internet network is considered essential infrastructure for many employers looking for a location.
But shopping and income are only 2 parts of the equation during the holiday season.
There’s time for pure fun, too. Though many people do find plenty of enjoyment in shopping, many families will turn to their broadband connection to unlock a treasure trove of digital experiences.
Music, movies, gaming, social media, and far more are a few clicks away. You’ll even find an article in this magazine noting several possible digital gifts, perfect for the times when you need a creative solution.
As we give thanks during this holiday season, however, it’s important to remember more than fun and opportunity. That’s the other side of our mission. Yes, we focus on providing essential services, but we also believe in giving back, both as a company and as individuals.
Not everyone’s fortunes are equal. It’s often particularly trying during the holidays. If you can help, consider contributing monetarily to a charity, finding a few spare hours to volunteer, or donating food or other goods.
Please visit the area shops. Check out a local artist. Find a one-of-a-kind gift from an equally unique business. And if you’re able, help as you can. Together, we make this community a wonderful home where we can all thrive.
Thank you for letting SCRTC serve you. Have a happy Thanksgiving and a very merry Christmas.